A pair of bright pink lungs reflecting normal healthy pulmonary tissue is displayed centrally linked by a dark blue ribbon which represents the proximal main airways connecting both lungs. This blue ribbon is to create awareness for this disease.
The goals and aims of LCNM include:
1) To increase awareness of the signs and symptoms of lung cancer amongst both the general public
and primary care (general) practitioners to facilitate earlier referral and diagnosis of lung cancer.
2) To guide and promote screening for lung cancer in high risk individuals.
3) To destigmatise the disease and increase empathy for lung cancer victims.
4) To demystify the disease and correct erroneous beliefs/misconceptions about lung cancer.
5) To provide the public and non-specialist doctors with timely scientific updates on available
treatments or advances in the management of lung cancer.
6) To help provide financial aid for screening, diagnosis and treatment of suspected /proven lung
cancer patients with genuine financial needs.
7) To promote and support local research activities in the field of lung cancer.
8) To promote and support efforts for smoking cessation and anti-tobacco legislation/campaigns,
given that smoking remains the single most identifiable and preventable risk factor for lung cancer.
9) To provide a voice and appropriate (non-financial) support for the victims and families of lung
10) To network and collaborate with other societies and healthcare organisations nationally and
internationally so as to promote a better understanding of lung cancer.
Ultimately the goal of LCNM is to achieve true stage migration (ie. more cases are diagnosed at an early stage) and a reduction in mortality from lung cancer.